Did Elon Musk use “supposed negotiations” with BMW on a possible collaboration involving battery and charging station technologies as a means of free publicity? With Tesla “adorning” itself with the BMW brand for “publicity purposes”?
That’s exactly what a Norwegian newspaper is alleging — that Musk/Tesla lied about a potential collaboration with the German automaker as a means of gaining good press.
That certainly seems a strange allegation, doesn’t it? (Makes me feel like I’m in a divorce court or something.) Well, it gets even weirder, with the paper alleging that the comments are the result of Tesla looking to shore up its public image after Toyota and Mercedes unloaded some of their shares in Tesla.
Lol. If the comments weren’t so humorous, I guess that it might be something that could get someone upset. Perhaps something is being lost in the translation (I don’t speak/read great Norwegian), but this whole thing comes across as a nothing more than a bit of rather unskilled mudslinging. If it was a more skilled attempt at tarnishing the image of Tesla, perhaps some\ offense could be taken — but this? Lol, I had a good belly laugh from this.
So, thank you Hegnar.no. (And a big hat tip to Tesla Motors Club forum member daniel Ox9EFD.)
Here’s a quote (as translated by a computer):
Elon Musk said in an interview that Tesla is in talks with BMW about a collaboration on battery technology and charging stations. The statement puzzles Munich.
According to the German WirtschaftsWoche, there are absolutely no negotiations about a concrete collaboration between BMW and Tesla. BMW has absolutely no interest in buying parts from Tesla, says BMW when WirtschaftsWoche confronts the company with the statements of Elon Musk that Tesla is in talks with BMW about a collaboration on battery technology and charging stations.
Well-informed BMW-sources say, according to the German online magazine, that in this industry practically everyone speaks with everyone, so “informal discussions” with Tesla mean little. It was announced in October that Mercedes and Toyota sold off Tesla. Munich suspects the electric vehicle manufacturer now wants to adorn themselves with the BMW brand and claims that “Musk uses us for publicity purposes.”
Those interested can find the full-article here.
I see that Chris over at GAS2 has also chimed in on this story, referencing the German paper that quoted an “unnamed BMW executive” and got the story rolling.
Source: https://cleantechnica.com/2014/12/11/elon-musk-use-bmw-publicity-norwegian-newspaper-alleges/
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