Batteries may be advertised as Long Life, High Capacity, High Energy, Deep Cycle, Heavy Duty, Fast Charge, Quick Charge, Ultra and other, ill defined, parameters and there are few industry or legal standards defining exactly what each of these terms means. Advertising words can mean whatever the seller wants them to mean. Apart from the basic battery design, performance actually depends on how the batteries are used and also on the environmental conditions under which they are used, but these conditions are rarely, if ever, specified in mass market advertising. For the consumer this can be very confusing or misleading. The battery industry itself however does not use such vague terms to specify battery performance and specifications normally include a statement defining or limiting the operating or environmental conditions within which the claimed performance can be delivered.
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